Gifting “Just Because”


“How much money does Valentine’s Day cost?

Total spending for the holiday is expected to top $18.2 billion, according to the National Retail Federation. That’s an average of $136.57 per person.” According to ABC News, 54% of American’s partake in Valentine’s Day, and as you can see, they tend to either go big or go home in the gift department.

The 14th of February is a day that is known for  all kinds of love. There are chocolate hearts, stuffed bears, valentines, and balloons. People always use this as one day out of the year to express their love and gratitude to one another. Sometimes it is to rekindle a romance, and other times it is the time to show and express interest. Needless to say though, people spend so much money on this one specific day in hopes of showing those that they care the most about how much they love them.

Often times, because life is busy, it is easy to put important relationships on the back burner without even meaning to. Before we realize it, we haven’t given them the care and attention that they need and deserve. So, the holidays come around, and in order to make up for all the lost time, we spend a ton of money on an expensive gift and hope that people forget how we’ve dropped the ball throughout the rest of the year. Valentine’s Day is no different.

So how about this. What if we all gave each other small tokens of our affection, all year long, that weren’t expensive and showy? What if instead of making up for lost time with an expensive diamond bracelet, we spent just a little bit all throughout the year and sent small gifts just because we care. No holiday. No expectation. No reason. What if we totally changed the culture of gifting, and instead of doing it big when it’s expected, we did it simple yet thoughtfully when it isn’t expected?

I get it, people live far, time gets the best of us, and going out to buy gifts frequently just isn’t in the cards for most of us. So here’s what we can do. Here are 4 services that are the perfect Just Because gifts. Gifts that are affordable, simple, thoughtful, and easy to order and send to your special people just because you care.

  1. Bouqs– Gorgeous farm fresh flowers arranged and delivered specifically for your person
  2. Doughbies or Tiff’s Treats– Homemade, baked fresh cookies. Depending on the city you live in, they may even arrive warm from the oven!
  3. Sincerely Ink Cards– The perfect quick and easy postcard for only $2. You can even set alarms throughout the year to remind you when it’s time to pop someone a note!

So let’s try it together. Instead of loving people because of the expectation of a holiday, let’s do it just because.

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